Datenschutz

1. Data protection notices

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of Einkaufsbüro Deutscher Eisenhändler GmbH. The use of the Internet pages of the Einkaufsbüro Deutscher Eisenhändler GmbH is possible without providing any personal data at all. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the country-specific privacy policies applicable to Einkaufsbüro Deutscher Eisenhändler GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

As the data controller, the Einkaufsbüro Deutscher Eisenhändler GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed via this website. Nevertheless, Internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to submit personal data to us by alternative means, for example by telephone.

 

2. Name and address of the data controller

The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Einkaufsbüro Deutscher Eisenhändler GmbH

EDE Platz 1

42389 Wuppertal

Germany

Tel.: +49 202 6096-0

E-Mail: webkontakt@ede.de

Website: www.ede.de

 

3. Data protection officer contact data

Einkaufsbüro Deutscher Eisenhändler GmbH

FAO Data Protection Officer

EDE Platz 1

42389 Wuppertal

Germany

E-mail: datenschutz@ede.de

Website: www.ede.de

Data subjects can contact our data protection officers directly at any time in case of any questions or suggestions pertaining to data protection.

 

4. Provision of the website and preparation of logfiles

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

Scope of data processing

Information on the browser type and used version

Operating system of the calling device

IP address of the calling device

Date and time of access

Websites and resources (images, files, other page content) accessed on our website.

Websites from which the user's system accessed our website (referrer tracking)

This data is also saved in log files in our system. This data is not stored together with personal data of a specific user, so that individual site visitors are not identified. The data processing is based on Article 6(1) (f) GDPR (legitimate interest). Our legitimate interest is to ensure the achievement of the purpose described below.

So-called logging is carried out to maintain the compatibility of our website for as many visitors as possible and to combat abuse and eliminate malfunctions. For this purpose, it is necessary to log the technical data of the calling computer in order to be able to react as early as possible to display errors, attacks on our IT systems and/or errors in the functionality of our website. In addition, we use the data to optimise the website and to generally ensure the security and proper operation of our information technology systems.

 

5. Cookies

The Einkaufsbüro Deutscher Eisenhändler GmbH websites use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the data subject's individual browser from other Internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.

Through the use of cookies, Einkaufsbüro Deutscher Eisenhändler GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimised in the interests of the user. Cookies enable us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject can prevent the setting of cookies by our web site at any time by means of a corresponding setting in the Internet browser used and thus permanently contradict the placement of cookies. In addition, cookies already set can be deleted at any time via an Internet browser or other software programs. This is possible in all prevalent Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

Plugin and embedded functions and contents

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This may include, for example, graphics, videos or city maps (hereinafter collectively referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary to show these functions or content. We endeavour to use only content whose respective providers use the IP address merely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources.

Information on legal bases: If we ask users to consent to the use of third party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service.

Legal bases: Legitimate interests (Art. 6 (1) page 1 (f) GDPR).

Services used and service providers:

Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the user's data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our justified interests in a technically secure, maintenance-free and efficient use of fonts, their standardised display and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.

 

6. Contact option via the website/use of the contact form

The website of Einkaufsbüro Deutscher Eisenhändler GmbH contains, on the basis of statutory provisions, information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data provided on a voluntary basis by a data subject to the data controller shall be stored for the purposes of processing or contacting the data subject. This personal data will not be forwarded to third parties.

If you write to us via our contact form and provide us with your contact details (including your preferences; for example, which of our products you are interested in), we process these in accordance with the legal requirements and only use them to respond to your enquiry.

 

7. Routine deletion and blocking of personal data

The data controller shall process and store personal data of the data subject only for the time necessary to achieve the purpose of the storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations pertaining to which the data controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

 

8. Rights of the data subject

Right of confirmation

Every data subject shall have the right, granted by the European Directive and the Regulation, to obtain confirmation from the data controller as to whether personal data relating to him or her is being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact the data controller mentioned under 2 at any time.

Right to information

Any person concerned by the processing of personal data shall have the right granted by the European Directive and the Regulation to obtain free of charge, access to, and a copy of, personal data relating to him or her which have been recorded, at any time from the data controller. Furthermore, the European Directive and Regulation has granted the data subject access to the following information:

- The processing purposes

- The categories of personal data being processed

- The recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations

- If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

- The existence of a right to obtain the rectification or erasure of personal data concerning them or to obtain the restriction of processing by the data controller or the right to object to such processing

- The existence of a right of appeal to a supervisory authority

- If the personal data is not collected from the data subject: All available information on the origin of the data

- The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information on the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right to information, he or she may contact the data controller mentioned under 2 at any time.

Right to correction

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, to obtain the rectification without delay of inaccurate personal data relating to him or her. Furthermore, the data subject shall have the right, taking into account the purposes of processing, to request the completion of any incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right to correction, he or she may contact the data controller mentioned under 2 at any time.

Right to deletion (right to be forgotten)

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, to obtain from the data controller the deletion of personal data concerning him or her without delay, where one of the following grounds applies and insofar as processing is not necessary:

The personal data was collected or otherwise processed for purposes for which they are no longer necessary.

The data subject revokes the consent on which the processing was based pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR and there is no other legal basis for the processing.

The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.

Personal data has been unlawfully processed.

The deletion of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the data controller is subject.

Personal data was collected in relation to information society services offered pursuant to Art. 8(1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to arrange for the deletion of personal data stored by Einkaufsbüro Deutscher Eisenhändler GmbH, he or she may, at any time, contact the data controller specified under 2. Employees of Einkaufsbüro Deutscher Eisenhändler GmbH will make arrangements that the request for deletion will be complied with immediately.

If personal data was made public by the Einkaufsbüro Deutscher Eisenhändler GmbH and our company, as the data controller, is obliged to delete the personal data pursuant to Art. 17(1) GDPR, Einkaufsbüro Deutscher Eisenhändler GmbH shall implement reasonable measures, including technical measures, taking into account the available technology and the cost of implementation, in order to inform other data controllers who process the published personal data that the data subject has requested from those other data controllers that all links to the personal data or copies or replications of the personal data is deleted, unless processing is necessary. Employees of Einkaufsbüro Deutscher Eisenhändler GmbH will make the necessary arrangements in the individual case.

Right to restrict processing

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, to obtain from the data controller the restriction of processing where one of the following conditions is met:

The accuracy of the personal data is contested by the data subject for a period enabling the data controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.

The data controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the establishment, exercise or defence of legal claims.

The data subject has objected to processing pursuant to Article 21(1) GDPR and it is not yet clear whether the legitimate grounds of the data controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by Einkaufsbüro Deutscher Eisenhändler GmbH, he or she may, at any time, contact the data controller specified under 2. Employees of Einkaufsbüro Deutscher Eisenhändler GmbH will make arrangements to restrict processing.

Right to data portability

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, to obtain the personal data concerning him or her, which have been provided by the data subject to a data controller, in a structured, commonly used and machine-readable format. He/she shall also have the right to transmit such data to another data controller without hindrance from the data controller to whom the personal data has been provided, provided that processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and processing is carried out by automated means, unless processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller.

Furthermore, when exercising his or her right to data portability pursuant to Article 20(1) GDPR, the data subject shall have the right to obtain that the personal data be transferred directly from one data controller to another data controller, to the extent that this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

In order to assert the right to data portability, the data subject may contact Einkaufsbüro Deutscher Eisenhändler GmbH at any time.

Right to objection

Any person affected by the processing of personal data shall have the right granted by the European Directive and Regulation to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her, which is carried out on the basis of Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

Einkaufsbüro Deutscher Eisenhändler GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for processing, which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims.

If Einkaufsbüro Deutscher Eisenhändler GmbH processes personal data for the purpose of direct marketing, the data subject shall have the right to object at any time to processing of personal data processed for such marketing. This also applies to profiling, insofar as it is connected with such direct advertising. If the data subject objects to Einkaufsbüro Deutscher Eisenhändler GmbH to the processing for direct marketing purposes, Einkaufsbüro Deutscher Eisenhändler GmbH shall no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her which is carried out by Einkaufsbüro Deutscher Eisenhändler GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

In order to exercise the right to object, the data subject may directly contact any employee of Einkaufsbüro Deutscher Eisenhändler GmbH or another employee. The data subject shall also be free to exercise his or her right to object by means of automated procedures using technical specifications in the context of the use of information society services, notwithstanding Directive 2002/58/EC.

Automated decision-making in the individual case including profiling

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, not to be subject to decision-making based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) is authorised by Union or Member State law to which the controller is subject and that such law lays down appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is undertaken with the data subject's explicit consent.

If the decision (1) is necessary for entering into, or for the performance of a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, Einkaufsbüro Deutscher Eisenhändler GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the data subject's intervention, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise rights concerning automated decisions, he or she may contact the data controller mentioned under 2 at any time.

Right to revoke consent under data protection law

Any data subject concerned by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may contact the data controller mentioned under 2 at any time.

 

9. Legal basis of processing

Art. 6 I(a) GDPR serves our company as the legal base for processing procedures in which we obtain consent for certain processing purposes. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, processing is based on Article 6 I (b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfillment of tax obligations, processing is based on Art. 6 I (c) GDPR. Ultimately, processing operations could be based on Art. 6 I (f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take priority. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the data controller (recital 47, sentence 2 GDPR).

 

10. Legitimate interests in the processing pursued by the data controller or a third party

If the processing of personal data is based on Article 6 I (f) GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

 

11. Period for which personal data may be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the deadline, the corresponding data is routinely deleted if it is no longer required for the fulfillment or initiation of the contract.

 

12. Legal or contractual requirements to provide the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with the data subject. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, he or she must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contractually, or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.

 

13. Existence of an automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

 

14. Right to appeal to a supervisory authority according to Art. 77(1) GDPR

If you suspect that your data is being processed illegally on our site, you can contact a supervisory authority. You have the right to appeal in the EU Member State of your place of residence, place of work and/or place of the alleged infringement, i.e. you can choose the supervisory authority you contact in the places mentioned above. The supervisory authority to which the appeal was lodged will then inform you of the status and outcome of your submission, including the possibility of a judicial remedy under Article 78 GDPR.

 

15. Online marketing

Google Maps

Our online offer integrates maps from the Google Maps service provided by Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.

Your IP addresses and user location data may be among the data processed.

Google maps is used in the interests of the appropriate representation of our online offer and for ease of location of the sites which we indicate on the website. This constitutes a justified interest as defined by Article 6(1) (f) GDPR.

You will find further information about how user data is handled in the Google privacy policy.https://policies.google.com/privacy.

Should you want to object to data collection, this is possible at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

 

YouTube

Our online offer integrates videos from the YouTube platform of the provider, or Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.

If you use one of our website pages with a YouTube plugin, a connection will be established to YouTube's servers. The YouTube server will be notified about which pages of our online service you have visited. YouTube only assigns your surfing behaviour to a personal profile if you have a YouTube user account and if you log in or have already logged in.

YouTube is used in the interests of the appropriate representation of our online services. This constitutes a justified interest as defined by Article 6(1) (f) GDPR.

You will find further information about how user data is handled in our privacy policy.https://policies.google.com/privacy.

Should you want to object to data collection, this is possible at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

 

Privacy policies for the application and use of Getty Images

The data controller has integrated Getty Images components on this website. Getty Images is an American stock photo agency. A stock photo agency is a company that offers photos and other imagery on the market. Stock photo agencies usually market photographs, illustrations and film material. Various customers, in particular website operators, editorial departments of print and TV media and advertising agencies, license the images they use via a stock photo agency.

The operator of Getty-Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images allows the embedding of stock images (free of charge, if applicable). Embedding is the inclusion or integration of specific third-party content, for example text, video or image data, which is provided by a third-party website and then appears on your own website. Embedding uses a so-called embedding code. An embedding code is an HTML code that is integrated into a website by a website operator. If an embedding code has been integrated by an Internet site operator, the external content of the other Internet site is displayed immediately by default as soon as an Internet site is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides further information about embedding content at the link http://www.gettyimages.de/resources/embed.

Through the technical implementation of the embedding code that enables the display of the images from Getty Images, the IP address of the Internet connection through which the data subject accesses our website is transmitted to Getty Images. Getty Images also records our website, the type of browser used, the browser language, the time and length of access. In addition, Getty Images may collect navigational information, which is information about which of our sub-pages have been visited by the data subject and which links have been clicked on, as well as other interactions that the data subject has carried out when visiting our website. This data can be stored and analysed by Getty Images.

Further information and Getty Images' applicable privacy policy is available at http://www.gettyimages.de/enterprise/privacy-policy.

 

Privacy policies for the application and use of Google Analytics (with anonymization function)

The data controller has integrated Google Analytics (within anonymization function) components on this website. Google Analytics is a web analysis service. Web analysis is the collection, collation and evaluation of data on the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject has accessed a website (so-called referrer), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used to optimise a website and to analyse the cost-benefit of internet advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

The data controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse visitor flows on our website. Google will use the data and information collected for the purpose of evaluating your use of our website, compiling online reports to show website activity on our website and providing other services relating to website activity.

Google Analytics sets a cookie on the information technology system of the data subject. Cookies have already been explained above. By setting the cookie, Google is able to analyse the use of our website. Each time one of the individual pages of this website operated by the data controller is called up and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable the settlement of commission.

Personal information, such as the time of access, the location from which access originated and the frequency of visits to our website by the data subject, is stored by means of the cookie. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored and processed by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our web site, as shown above, at any time by means of a corresponding setting in the Internet browser used and they can thus permanently contradict the placement of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google Analytics can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his or her control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy is available at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

 

Privacy policies on the application and use of AddToAny

We offer you the possibility to share the content displayed on our website with different people. The "AddToAny" service is available to you for this purpose. When you visit our site, a direct connection is made between your browser and the AddToAny server via the AddToAny plug-in. AddToAny therefore receives information about your IP address. When using AddToAny, cookies are used which transmit information such as time of use or browser language to AddToAny and are processed there. It can also track which other pages with the AddToAny plug-in and which other social media services you visit. However, we have no knowledge of the content of the data collected independently by AddToAny or of its actual use by AddToAny. Neither do we have access to this data. If you do not want AddToAny to be able to assign the visit to our pages to your respective user account, please log out of your social media user accounts and delete the cookies assigned by AddToAny on your device.

We inform you that you can install a tool that prevents the AddToAny plug-in from being called. More information on data processing by AddToAny and the data protection maintained by AddToAny can be found at: (https://www.addtoany.com/terms or https://www.addtoany.com/privacy).

 

Privacy policies for the application and use of Google-Ads

The data controller has integrated Google Ad components on this website. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The operator of the Google Ads service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.

If a data subject accesses our website via a Google advertisement, a so-called conversion cookie will be stored by Google on the data subject's information technology system. Cookies have already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping basket of an online shop system, have been called up on our website. The conversion cookie enables both us and Google to track whether a data subject who has accessed our website via an Ads ad has generated a sale, i.e. has completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads, i.e. to determine the success or failure of the respective ads and to optimise our ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information, for example the web pages visited by the data subject, is stored. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored and processed by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The data subject can prevent the setting of cookies by our web site, as shown above, at any time by means of a corresponding setting in the Internet browser used and they can thus permanently contradict the placement of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, cookies already set by Google Ads can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the Internet browsers they use and make the desired settings there.

Further information and Goggle's applicable privacy policy is available at https://www.google.de/intl/de/policies/privacy/.

 

This privacy policy was produced by Einkaufsbüro Deutscher Eisenhändler GmbH.

Last update: 11.2020



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